Global computer security software provider McAfee has unveiled its new AI-led deepfake audio detection technology at the Consumer Electronics Show (CES) 2024.
Named Project Mockingbird, McAfee says it developed this new, proprietary technology to fight the “surging threat of cybercriminals utilising fabricated, AI-generated audio” and using voice cloning to scam people of money and personal information, as well as indulging in cyberbullying and imitating public figures.
According to a survey conducting by McAfee, 84% of Americans revealed they are concerned about how deepfakes will be used in 2024, with 68% saying they are more concerned about it now, than they were a year ago.
McAfee says its new technology uses a combination of AI-powered contextual, behavioural and categorical detection models to identify whether the audio in a video is AI-generated or not, claiming a 90% accuracy rate at the moment.
“With McAfee’s latest AI detection capabilities, we will provide customers a tool that operates at more than 90% accuracy to help people understand their digital world and assess the likelihood of content being different than it seems,” comments Steve Grobman, chief technology officer, McAfee.
“So, much like a weather forecast indicating a 70% chance of rain helps you plan your day, our technology equips you with insights to make educated decisions about whether content is what it appears to be.”
Grobman adds that customers using this technology will be able to know whether a video they are watching is real or AI-generated “instantaneously”.
The first public demos of Project Mockingbird are available on-site at the ongoing CES 2024 conference in Las Vegas, USA, until 12 January.