How to Optimize Your Content with Semrush SEO Writing Assistant

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How to Optimize Your Content with Semrush SEO Writing Assistant

Semrush SEO Writing Assistant is the perfect tool for quick and effortless analysis of articles meant for extensive engagement through Google Search ranking and organic traffic.

Search engine optimization (SEO) has long been relying on text-based articles to rank content, products, services, and ultimately the brands that promote these. Since you are not advertising proactively, you rely on your content’s rank in Google SERP.

Google Search Engine algorithm evaluates your website pages, blogs, and articles on several grounds, including originality, fact, readability, tone, and engaging texts.

Though Google does not exclusively clarify the ranking metrics, these are the common and logical considerations for content ranking. 

In a business setup or digital marketing agency, when you deal with hundreds of articles per month, how would you evaluate the quality of your articles based on the above Google SERP ranking metrics? Well, you can use an automated tool that does it all in a single click. Here comes the Semrush SEO Writing Assistant tool.

Join me as I review various features of this outstanding SEO tool from the Semrush toolkit for SEO.     

Why Do You Need to Analyze and Optimize Content?


Text-based content meant for publishing on the website must be analyzed and optimized for several metrics. This is necessary for internal quality assurance, performance tracking, and reporting. 

From the SEO point of view, optimized content is considered to be ranked on top of the Google SERP so that the target audience can find your content among billions of other websites publishing articles on the same niche.

Content analysis empowers you to create several data on content like plagiarism score, readability score, text tone, in-text engagement, uniqueness, and so on. If you run a digital marketing agency, you can use these metrics to report your work progress to the client.

On the other hand, content optimization helps you to take your content to a massive reader base. Here, key factors are content clarity, content authority, truth to the facts, proper placement of keywords, and so on.

You can either use a challenging and boring manual working process to analyze and optimize your SEO content or an intelligent tool like the Semrush SEO Writing Assistant.       

What is Semrush SEO Writing Assistant?


The SWA from Semrush is an SEO tool to analyze content so that you can optimize it for SEO and user-friendliness before publishing online. It instantly or in real-time evaluates the SEO potential of a blog, features articles, how-to articles, marketing copy, ad copy, social media comments, and so on.

Under the hood, the tool contains some outstanding algorithms to analyze your content according to the latest SEO metrics. By analyzing the content readability, search engine optimizations, tone of voice, and originality, Semrush SWA creates an overall score for your blogs or articles.

The overall score works like a benchmark for your content. After publishing the article online, you can track its engagement, clicks, shares, likes, etc. Now, you can do this for many contents in your website publishing or digital marketing business to discover a correlation between the overall score and page views for the content.

Now, you can return to the SWA tool and further analyze the content. Make some adjustments, republish the content, and track for page views and performance. In a nutshell, this is content quality and SEO standardization process in which SWA plays a major role, should you choose to use it.    

Semrush SEO Writing Assistant Features

#1. Readability

Semrush SEO Writing Assistant tool Readability
Image Credit: Semrush

The Readability feature evaluates the content on a scale of 10. 10 means very easy, and 1 means tough to read the content. This sub-feature follows the Flesch reading ease score calculation formula. 

This sub-feature also provides the following insights:

  • Current word count and suitable word count
  • Issues with the content Title
  • Too many complex words
  • Hard-to-read sentences
  • Long paragraphs

#2. SEO

Semrush SEO Writing Assistant tool SEO
Image Credit: Semrush

The SEO feature provides a holistic analysis of the content for SEO purposes. It covers SEO-linked factors like target keywords usage, recommended keywords, link issues, and Alt attributes.  

#3. The Tone of Voice

Semrush SEO Writing Assistant tool The Tone of Voice
Image Credit: Semrush

The algorithm of the tool analyzes various aspects of your content, like pace, choice of words, the order of specific words, rhythm, and more, to create the Tone of Voice score for your blogs, articles, and marketing copies. The scale of this score has three points: Casual, Neutral, and Formal. 

#4. Content Originality

Semrush SEO Writing Assistant tool Content Originality
Image Credit: Semrush

This is simply AI-based plagiarism checking using online resources. The originality checker shows the total number of copied words, the percentage of plagiarism, and the source of copied content. 

#5. Overall Score

The SWA tool uses individual scores from Readability, SEO, Originality, and Tone of Voice to create the overall score of your content. It is on a scale of 10, where 1 means the lowest and 10 means the highest score. 

#6. Rephraser

SWA tool Rephraser
Image Credit: Semrush

The AI Rephraser of Semrush SEO Writing Assistant can perform four tasks from a text you supply. For example, you can rephrase, summarize, simplify, or expand the source content to create unique content. This helps you a lot in backlink building for your webpage articles and landing pages.  

#7. Recommendations

You can supply the keywords you want to cover in the SWA tool, and it will provide you with new content recommendations. The underlying algorithm of this tool analyzes your competitors’ content, keyword, location, and device to generate suggestions. 

Semrush SEO Writing Assistant Plugins

The tool offers integration or plugin support for the following business apps: 

#1. WordPress Plugin

WordPress Plugin
Image Credit: Semrush

You can find the WordPress Plugin for the Semrush SWA tool in the WordPress Plugin library. Once you add the plugin to your WordPress CMS, you can call the tool from the Installed Plugins section. Before analyzing content, ensure you’re logged in to your Semrush account. Now, simply click Connect SEO Content Template to analyze existing or new content.   

#2. MS Word Add-On

MS Word Add-On
Image Credit: Semrush

If you create and optimize content using MS Word, then you can add the Semrush SWA tool either from the Get Add-ins section of Word or from Microsoft Appsource. Once you have added any of these tools, you should see the Show SWA icon on the Home tab of the Word app. Click this Show SWA icon to see the SWA tool panel on the right side of the document.  

#3. Google Docs Add-On

Google Docs Add-On
Image Credit: Semrush

The add-on is similar to the Word add-in. The only difference is you must get it from Google Docs from Google Workplace Marketplace. Once installed, you will find it in the Extensions tab of Google Docs.  

How to Use Semrush SEO Writing Assistant

Here is how you can get started with the Semrush SWA tool: 

YouTube video

  • Log in to your Semrush account.
  • Select Content Marketing on the left side navigation panel.
  • Choose the SEO Writing Assistant tool.
  • Now, simply click Analyze my text.
  • You should now see the Semrush content editor interface, along with a right-side panel for content analysis and various metrics.
  • Paste any content in the Semrush content editor.
  • In the side panel below the Keywords section, enter the target keywords for the text. 
  • Now, click Get Recommendations.
  • That’s it! You’ll see an elaborate analysis for Readability, SEO, Tone of Voice, and Originality, along with a spider chart.   

Benefits of Semrush SEO Writing Assistant

There are many benefits of Semrush SWA, and these are as outlined here: 

  • The tool automates the workflow for content quality checking by analyzing its SEO potential, readability, originality, and more.
  • You can streamline and organize the content production pipeline by setting up a standard overall score to be met by the content creators and evaluated on the SWA tool. Ultimately, your brand or website will always create and publish content that matches the marketing mode and brand image.
  • SWA tool helps you create SEO-friendly content consisting of strategically placed semantic keywords, content optimization suggestions, showing keyword insights, and more.
  • Freelancers and small business owners who create content themselves can use this tool to improve content quality.
  • As a client, you can quickly check the SEO potential and quality of content by analyzing it on the SWA tool.
  • If you see your content is not as readable as it should be, you can use the Semrush SWA tool to analyze the current readability, see the flaws, and resolve those to create highly engaging and readable content.     

Is Semrush SEO Writing Assistant Truly Worthy?

The SWA tool from Semrush is worthy as it offers functionalities you may not find in one tool. You will need to use multiple tools to analyze content and collate data in one place to create a content valuation. 

Instead, Semrush SEO Writing Assistant does readability analysis, plagiarism checking, content tone analysis, SEO potential, and many more from one cloud-based app.

Also, the tool does not have any learning curve. Anyone working or doing business in the content marketing and publishing industry can start using the tool without gouging through any extensive training.

Also, you do not need to pay anything extra to use the tool. It comes as a part of the entire Semrush subscription.    


In a nutshell, the Semrush SEO Writing Assistant tool is a standard SEO tool to analyze content quality to improve it before publishing. 

It offers a user-friendly interface for content analysis. Its rationale behind the overall score is also simple and easily understood by industry people. It should be your first choice for an SEO writing assistant tool if you need an automatic and streamlined way of content analysis.

You can also read about other Semrush features, including Semrush Keyword Magic Tool.