How to Buy Starbucks (SBUX) Stock

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The post How to Buy Starbucks (SBUX) Stock by Sarah Horvath appeared first on Benzinga. Visit Benzinga to get more great content like this.

Get right to it: Invest in Starbucks stock using Interactive Brokers as your online trading platform.

The Starbucks Corporation (SBUX) is one of the most widely-recognized coffee chains in the world—with operations in over 32,000 locations in upwards of 80 countries, the Seattle-based coffeehouse conglomerate is a worldwide phenomenon.

If you’re looking to get in on a slice of the pie of profits, investing in Starbucks stock is a great way to become a partial owner in the company. Once you get the hang of purchasing SBUX, you’ll see it’s easier than ordering your morning latte.

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How to Buy Starbucks (SBUX) Stock

Use the following steps to invest in Starbucks stock.

  1. Consider Buying Directly From the Company

    Starbucks offers a program to allow investors to purchase stock directly from the company—no brokerage firm required. The program is called the Direct Stock Purchase Plan and you’ll need to create an account with Starbucks’ partner Computershare to make your first buy.

    For more information, visit Computershare’s website or give its customer service team a call at 1-888-835-2866 (U.S. and Canada only).

    If you’re interested in using a brokerage instead, continue to Step 2.

  2. Choose a Broker

    If you’re looking to invest in Starbucks stock the traditional way, your first step is to choose a stockbroker or brokerage firm to complete your buys. Luckily, you no longer have to take a trip to Wall Street to find a broker to work with; platforms like E*Trade, TD Ameritrade, Ally Invest, and countless others have digitized their processes, allowing you to buy and sell stocks online after opening an account.

    You’ll want to consider a number of factors when choosing your broker, including minimum balances, commissions, fees and educational resources. It’s impossible to name a single “best” broker because each firm does some things right and some things wrong. Don’t be afraid to “shop around” for brokers before you decide on a firm.

  3. Place an Order

    After you’ve chosen your broker and opened an account, it’s time to put in a request to buy a stock. Decide how many shares of Starbucks stock you’d like to buy, specify an order type and place a buy request with your broker.

  4. Understand Your Rights as a Shareholder

    As soon as your broker completes the buy, you are officially a shareholder of the Starbucks Corporation. As a shareholder, you own a piece of the company—no matter how small—and you are entitled to dividends from the profits made.

    Check out Starbucks dividend and stock split history page to learn more about the company’s dividend payout schedule. Though the coffee chain states that future dividends are subject to approval by its board, representatives anticipate payment on a quarterly schedule.
     

Best Online Brokerages

Check out Benzinga’s list of the best online brokerages that allow you to open an account from the comfort of your living room. Or, you can take a look at some of our favorites below. 

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Plus500

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securely through Plus500’s
website

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Best For
Mobile Users
N/A
1 Minute Review

82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

Plus500 is an online CFD broker focusing on contracts for difference (CFDs). CFDs are similar to binary options in the U.S. where traders take all-or-nothing speculation on the prices of certain securities like indices, commodities or currencies. While not legal to trade in the U.S., CFDs are legal in many jurisdictions across the globe and Plus500 offers a wide array of tradable markets using these instruments. 

Plus500 doesn’t charge commission and only profits off the spread, which is the difference between the buy and sell price of a specific security. But Plus500 is not a broker for beginners — the education materials are sparse and CFDs are risky derivatives capable of sapping out all of an investor’s capital. Only trade these instruments if you understand how they operate and the risks involved with buying them.

Best For

  • Traders looking for a smooth mobile experience
Pros
  • Great mobile app
  • Low spreads and commissions
  • Unlimited demo account
Cons
  • Only derivatives are available
  • Not open to U.S. residents

Interactive Broker Primary

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securely through Interactive Broker Primary’s
website

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Best For
Active and Global Traders
N/A
1 Minute Review

Interactive Brokers is a comprehensive trading platform that gives you access to a massive range of securities at affordable prices. You can buy assets from all around the world from the comfort of your home or office with access to over 150 global markets. Options, futures, forex and fund trading are also available, and most traders won’t pay a commission on any purchase or sale.  

IBKR is geared primarily toward experienced traders and investors but now with the availability of free trades with IBKR Lite, casual traders can also acclimate to IBKR’s offerings.

Best For

  • Access to international markets
  • Active traders
  • Detailed mobile app that makes trading simple
  • Wide range of available account types and tradeable assets
Pros
  • IB SmartRouting provides significant price improvement vs. industry
  • Fractional trading allows investing regardless of share price
  • Industry’s lowest margin rates
  • Earn more by lending your fuly-paid shares
Cons
  • Beginner investors might prefer a broker that offers a bit more hand-holding and educational resources

public.com

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securely through public.com’s
website

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Best For
Trading Ideas
N/A
1 Minute Review

Public is the only investing platform that lets you trade stocks, ETFs, crypto, bonds, options and alternative assets—like fine art and collectibles—all in one place. Public also provides access to custom company metrics, live shows about the markets, and insights from a community of millions of investors, creators, and analysts.

Today, Public provides more ways to create a diversified portfolio than nearly any other online broker. Members can engage in sophisticated investing strategies and access a wealth of investing insights—from company-specific analysis to live audio shows and town hall-style Q&As. In addition, Public offers a premium membership tier with unique company KPIs, detailed performance metrics, and institutional-grade research. 

 

Best For

  • Stock and ETF investors
  • Crypto investors
  • Investors looking to diversify with alternative assets or bonds and options
Pros
  • Commission-free stock and ETF trading
  • Fractional share investing
  • Advanced data, tools, and insights with Public Premium
Cons
  • You can’t transfer crypto to another wallet
  • No mutual funds or precious metals
  • At this time, only offers individual brokerage accounts and not IRAs

Moomoo

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securely through Moomoo’s
website

More Details
Best For
Traders of all levels
N/A
1 Minute Review

Investing is a long-term journey, and moomoo can help guide investors of all levels every step of the way. Utilized by over 21 million users worldwide – including in the US, Singapore, Australia, Japan, Malaysia and Canada – moomoo is an investment and trading platform that empowers investors with pro-grade, easy-to-use tools, data and insights.

moomoo provides advanced charting tools, technical analytics and Level 2 data for funded accounts, so investors have the resources to make more informed investment decisions. Users can access educational materials and interactive events, as well as share and learn through the inline community.

With a low-cost, competitive fee structure, moomoo can work for all investors.

Best For

  • Novices
  • Intermediate and advanced traders
  • Active traders
Pros
  • Equity and index options trading
  • Commission free trading for US options, stocks and ETFs and 6.8% margin rate
  • Wealth of free options tools and features, including customizable options chain, options calculator, unusual options activity, implied volatility analysis, 13 options strategies and 0 days to expiration (0DTE) options by volume
  • Free Level 2 data for funded accounts
  • Advanced charting tools with 100+ indicators, 37+ drawing tools and 20 candle patterns
  • No minimum deposit to open an account
  • 24/7 online chat support
  • 5.1% APY in Cash Sweep program for new and qualified users
Cons
  • Does not support crypto
  • Does not support retirement accounts or mutual funds

Webull

get started

securely through Webull’s
website

More Details
Best For
Active Traders
N/A
1 Minute Review

Webull is a commission-free trading platform designed with both beginner and advanced investors in mind. Offering an extensive range of assets like stocks, ETFs, and futures, Webull makes it easy for users to manage their investments through a highly intuitive interface. With educational resources, paper trading options, and no minimum account balance required, Webull caters to those looking to start investing without high upfront costs. The platform’s mobile app ensures that users can trade anytime, anywhere, making it a flexible choice for those with busy lifestyles. Webull’s customer service options are limited, and the platform may feel overwhelming to those completely new to investing.

Best For

  • Commission-free trading
  • Mobile and desktop trading
  • Beginners and experienced traders alike
Pros
  • No commissions on trades
  • Extensive range of tradable assets
  • Easy-to-use mobile app
Cons
  • Limited customer service options
  • Learning curve for complete beginners

Why Invest in Starbucks?

There are thousands of coffee retailers in operation, but none is quite as ubiquitous as Starbucks. However, the company hasn’t reached its position on the market just by brewing a great cup of coffee—when you invest in Starbucks, you’re also investing in the following principles:

Power of Branding

If you’ve ever been to a Starbucks, you probably already know that the company is selling much more than just coffee and scones—it’s selling an image. Starbucks continuously maintains its brand through standardized décor, and the company is constantly reinventing its menu to suit popular tastes.

Some of its beverages have even become cultural icons in and of themselves. For example, Starbucks invented “pumpkin spice latte season,” and its holiday peppermint beverages are equally as popular…and of course, who could forget the massive rush over the limited edition Unicorn Frappuccino

Ethically Sourced Ingredients

Unlike some other coffee chains, Starbucks goes out of its way to ensure that its coffee beans are ethically sourced. Fifteen years ago, the company developed the Coffee and Farmer Equity (C.A.F.E) Practices criteria, a rigorous list of social and environmental standards that farming operations must pass if they wish to sell their coffee to Starbucks. For twelve consecutive years, the company has been named one of the World’s Most Ethical Companies by the Ethisphere Institute—an honor bestowed to only 135 companies in the world.

Ethically Sourced Ingredients
A map of Starbucks’s ethically-sourced ingredients. Source: Priceton.edu

Corporate Social Responsibility

Starbucks’ ethics don’t end with its coffee beans—it’s also committed to improving the lives of employees as well. The company offers 401(k) matching plans, medical or dental insurance and even adoption assistance for both full and part-time employees. Starbucks has even partnered with Arizona State University to reimburse tuition for employees who choose to pursue their bachelor’s degree online.

What to Consider Before Investing

While there are advantages to investing in Starbucks stock, it is important to take certain factors into account in order to maximize the potential benefits of your investment.

  • Financial performance: Review revenue growth, profit margins, and earnings trends to gauge the company’s financial health and profitability.
  • Valuation metrics: Compare Starbucks’ price-to-earnings ratio and other valuation metrics to industry peers.
  • Market saturation: Consider whether Starbucks has room for growth in existing markets or needs to expand to new ones. Evaluate the potential and risks of Starbucks’ growth in emerging markets, particularly China.
  • Competition: Analyze how Starbucks fares against both large chains and local coffee shops in various markets.
  • Innovation: Look at Starbucks’ product development and technological initiatives to stay relevant in a changing market.
  • Economic sensitivity: Consider how economic downturns might affect consumer spending on premium coffee products.
  • Dividend policy: Review Starbucks’ history of paying dividends and its potential for future payouts.

Final Thoughts on Buying SBUX Stock

Though buying a stock may not seem like a big deal, purchasing stock in a company makes you a partial owner of the corporation. One of the biggest mistakes that beginners make is exerting too much effort fruitlessly searching for the tech company that’s the next Amazon.com or the tiny healthcare company that’s going to discover the cure for diverticulitis and explode in value.

Instead, focus on investing your money in companies whose mission you believe in—but remember to keep your education at the forefront of your trading decisions and never invest more than you’re willing to lose.

Frequently Asked Questions

Q

Does Starbucks pay dividends?

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Does Starbucks pay dividends?
asked
A
1

Yes, Starbucks pays quarterly dividends.

Answer Link

answered
Q

Can I buy Starbucks stock in my retirement account?

1
Can I buy Starbucks stock in my retirement account?
asked
A
1

Yes, you can typically buy SBUX in IRAs, 401(k)s and other retirement accounts.

Answer Link

answered
Q

What stock exchange is Starbucks listed on?

1
What stock exchange is Starbucks listed on?
asked
A
1

Starbucks is listed on the NASDAQ stock exchange.

Answer Link

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The post How to Buy Starbucks (SBUX) Stock by Sarah Horvath appeared first on Benzinga. Visit Benzinga to get more great content like this.