Best Backlink Tools in 2024 to Boost SEO

Posted on

Backlink
tool
helps
you
discover
and
analyze
the
quality
and
quantity
of
backlinks
pointing
to
your
website.
It
improves
SEO
by
identifying
high-quality
backlinks,
monitoring
competitors,
and
managing
your
site’s
backlink
profile.

A
backlink
tool
helps
in
creating
an
SEO
strategy
by
identifying
high-quality
backlinks
from
authoritative
sites
to
enhance
search
engine
rankings.
It
examines
competitors’
backlink
profiles
to
discover
link-building
opportunities
and
monitors
backlink
performance
to
ensure
continuous
improvement
in
search
engine
rankings.

Geekflare
has
researched
and
compiled
a
list
of
the
best
backlink
tools
based
on
key
features
such
as
backlink
quality
analysis,
link
indexing
speed,
user
interface,
historical
data
tracking,
integration
options,
pricing,
and
customer
support.


  • Semrush


    Best
    for
    Comprehensive
    Analysis


  • Sitechecker


    Best
    for
    Affordability


  • SE
    Ranking


    Best
    for
    Small
    Business


  • SEO
    SpyGlass


    Best
    for
    In-depth
    Audits


  • Ahrefs
    Site
    Explorer


    Best
    for
    Massive
    Index


  • Moz
    Link
    Explorer


    Best
    for
    Link-Building


  • Majestic


    Best
    for
    Historical
    Data


  • Nightwatch


    Best
    for
    Enterprise


  • LinkMiner


    Best
    for
    Finding
    Opportunities


  • SpyFu


    Best
    for
    Competitor
    Analysis


  • The
    Hoth


    Best
    for
    Free
    Basic
    Backlink
    Analysis


  • SerpStat


    Best
    for
    SEO
    Agency



  • Show
    more
    Show
    less


You
can
trust
Geekflare

Imagine
the
satisfaction
of
finding
just
what
you
needed.
We
understand
that
feeling,
too,
so
we
go
to
great
lengths
to
evaluate
freemium,
subscribe
to
the
premium
plan
if
required,
have
a
cup
of
coffee,
and
test
the
products
to
provide
unbiased
reviews!
While
we
may
earn
affiliate
commissions,
our
primary
focus
remains
steadfast:
delivering
unbiased
editorial
insights,
and
in-depth
reviews.
See

how
we
test.

  • Core
    Functionalities

    Deep
    Link
    &
    Competitor
    Analysis,
    Position
    Tracking

  • Integration
    Options

    Looker
    Studio,
    Google
    Analytics,
    Google
    Search
    Console

Semrush
Backlink
Analytics
is
a
renowned
SEO
tool
offering
comprehensive
backlink
analysis.
It
checks
inbound
links,
linking
domains,
subdomains,
URLs,
and
their
categories.

You
can
examine
single
URLs,
domains,
and
anchors
and
analyze
a
referring
domain’s
authority
and
location.
It
assesses
your
backlink
profile
and
provides
a
toxicity
score
with
details
on
toxic
markers
and
backlink
metrics.

Semrush
Backlink
Analytics
offers
a
backlink
gap
feature
for
comparing
up
to
five
domains,
identifying
common
referring
domains,
and
suggesting
opportunities
to
fill
the
gap.
After
the
analysis,
use
Semrush’s
link-building
tool
to
find
backlink
prospects,
conduct
outreach
campaigns,
and
monitor
new
links.

  • Key feature
  • Key feature
  • Key feature
  • Key feature
  • Advantage
  • Advantage
  • Advantage
  • Disadvantage
  • Disadvantage

Semrush
Pricing


Plan

Monthly
Pricing

Offering
Pro $117.33 Referring
domains,
Backlink
audits,
Competitor
analysis,
keyword
research
Guru $208.33 Link
building,
Bulk
analysis,
Position
tracking,
Multi-location
and
device
tracking,
Looker
Studio
integration
Business $416.66 API
access,
Share
of
Voice,
Content
marketing
tools,
PLA
analytics,
5,000
keywords
to
track
  • Core
    Functionalities

    Backlink
    monitoring,
    Competitor
    Insights
    White
    Labelling

  • Integration
    Options

    Looker
    Studio,
    Google
    Analytics,
    Google
    Search
    Console
    (GSC)

Sitechecker
Pro
imports
and
consolidates
backlinks
from
GSC,
Ahrefs,
and
other
sources,
offering
a
holistic
view
of
your
link
profile.
It
detects
non-indexable
links,
recovers
lost
backlinks,
and
provides
detailed
analytics
on
anchor
texts
and
link
distribution
across
your
pages.

Sitechecker
offers
crucial
metrics
during
backlink
analysis,
including
donor,
acceptor
URL,
anchor,
on-page
status,
index
status,
and
cache
status.
The
404
link
checker
helps
identify
dead
links
on
your
website
or
blog.
With
150
free
link
checks,
it
offers
an
affordable
solution
for
maintaining
link
health.

The
“Suggested
Backlinks”
feature
allows
you
to
research
your
domain,
select
manual
backlinks,
and
track
them
regularly.
Notifications
are
delivered
if
pages
with
inbound
links
are
deleted,
enabling
you
to
take
immediate
action.

  • Key feature
  • Key feature
  • Key feature
  • Key feature
  • Advantage
  • Advantage
  • Advantage

Plan

Monthly
Pricing

Offering
Basic $41 Unlimited
site
recrawls,
200
credits,
Broken
internal
links
Standard $166 Monitors
10,000
pages,
2,000
keywords,
Looker
Studio
integration.
Premium $333 Run
site
audit
with
webhook,
Bulk
URL
Checker,
Run
site
audit
via
webhook,
White
label
  • Core
    Functionalities

    Backlink
    Monitoring,
    Website
    Audit,
    Backlink
    Gap
    Analyzer

  • Integration
    Options

    Looker
    Studio,
    Matomo
    Analytics,
    Google
    Analytics,
    GSC

SE
Ranking
monitors
your
backlinks
and
alerts
you
if
a
link
is
lost
or
de-indexed,
including
the
last
time
it
was
seen.
It
indicates
whether
the
link
is
placed
in
text
or
an
image,
providing
a
clearer
understanding
of
your
backlink
profile.

The
Pages
Report
feature
offers
comprehensive
SEO
data,
highlighting
the
pages
that
receive
the
most
backlinks
and
those
with
link
potential.

SE
Ranking
allows
you
to
disavow
bad
links
and
create
files
to
submit
directly
to
Google.
You
can
view
detailed
metrics
such
as
Domain
Trust,
Page
Trust,
and
Toxicity
score
to
analyze
the
percentage
of
low-quality
links.

With
their
top-tier
plan,
you
can
analyze
300
domains
per
day
and
monitor
90,000
backlinks,
making
it
an
excellent
choice
for
small
businesses.
Each
plan
is
available
at
a
20%
discount
if
paid
annually,
offering
significant
savings.

  • Key feature
  • Key feature
  • Key feature
  • Key feature
  • Advantage
  • Advantage
  • Advantage

Plan

Monthly
Pricing

Offering
Essential $52 Suitable
for
individuals,
includes
basic
SEO
tools
for
keyword
tracking,
and
Backlink
Checker
&
Monitor
Pro $95.2 30,000
backlinks
monitored
per
account,
100
Domains
for
backlink
analysis
per
day,
Looker
Studio
integration
Business $207.2 Dedicated
Customer
Support,
Team
Training,
Historical
data
(all
time),
Data
Insights,
Integration
with
Social
Media,
API
  • Core
    Functionalities

    Bulk
    Backlink
    &
    Profile
    Analysis,
    Link
    Prospecting
    &
    Outreach

  • Integration
    Options

    Google
    Analytics,
    Google
    Search
    Console

SEO
SpyGlass,
a
powerful
backlink
checker
from
SEO
PowerSuite,
reveals
vital
details
about
your
backlinks,
including
link
type,
anchor
texts,
and
nofollow/dofollow
attributes.

The
competitor
backlink
checker
analyzes
your
competitor’s
backlinks,
identifies
who’s
linking
to
them,
and
highlights
the
pages
with
the
most
links.
It
provides
historical
data
to
identify
trends
and
understand
strategies
that
benefit
your
business.

SEO
SpyGlass
can
compare
your
backlinks
with
up
to
five
competitors
simultaneously,
generate
white-label
reports
in
PDF
and
HTML
formats,
and
use
the
task
scheduler
to
automate
routine
link
checks
and
updates.

SEO
SpyGlass
allows
you
to
gather
backlinks
from
multiple
sources,
including
Google
Analytics
and
Google
Search
Console,
using
CSV
files.
By
combining
backlink
databases,
you
can
uncover
unindexed
links
and
notify
Google
promptly.

  • Key feature
  • Key feature
  • Key feature
  • Key feature
  • Advantage
  • Advantage
  • Advantage
  • Core
    Functionalities

    Backlink
    Explorer,
    Research
    Competitor
    Backlinks,
    Batch
    Analysis

  • Integration
    Options

    Looker
    Studio,
    Google
    Analytics,
    GSC,
    Third
    Party
    Tools

Ahrefs
Site
Explorer
offers
one
of
the
fastest
and
largest
backlink
indexes
worldwide,
featuring
over
14
trillion
live
backlinks
and
more
than
seven
years
of
historical
data.
It
provides
essential
SEO
metrics,
including
Domain
Rating
(DR),
URL
Rating
(UR),
linked
domains,
and
external
links.

For
extensive
backlink
checks,
the
Bulk
Analysis
feature
can
scan
up
to
200
individual
URLs
and
generate
detailed
reports.

Ahrefs
also
offers
a
report
on
targeted
broken
outbound
links,
including
a
full
breakdown
of
outbound
linking
anchor
text
in
the
Anchors
report.
It
can
reveal
your
competitors’
organic
keywords,
backlink
strategies,
and
PPC
tactics.

Ahrefs
performs
detailed
site
audits
to
identify
SEO
issues
on
your
website,
and
the
backlink
index
is
updated
with
fresh
data
every
15
minutes.

  • Key feature
  • Key feature
  • Key feature
  • Key feature
  • Advantage
  • Advantage
  • Advantage

Plan

Pricing

Offering
Lite $129 500
credits/user/
mo,
6
months
of
history
Standard $249 Performance
trends,
Batch
analysis,
Linking
authors
Advanced $449 Competitive
Analysis,
Outgoing
link
explorer,
Rank
tracker
  • Core
    Functionalities

    Backlink
    Analysis,
    Link
    building,
    Domain
    Authority
    Tracking

  • Integration
    Options

    Looker
    Studio,
    Google
    Analytics,
    GSC

Moz,
founded
in
2004
as
a
blog
and
online
community,
has
evolved
into
an
all-in-one
SEO
software.
It
provides
metrics
such
as
Domain
Authority
(DA),
Page
Authority
(PA),
Spam
Score,
and
complete
link
counts
to
any
site,
giving
you
a
clear
picture
of
your
backlink
performance.

Moz
Link
Explorer
allows
you
to
explore
over
40
trillion
links,
offering
a
detailed
view
of
your
site’s
inbound
links,
linking
domains,
and
anchor
text
used
in
these
links.

Moz
Link
Explorer
includes
link
tracking
lists
and
alerts.
You
can
create
lists
to
monitor
specific
links
or
domains
and
receive
alerts
when
new
links
are
discovered,
or
existing
links
are
lost.
It
can
also
regulate
spam
links
pointing
to
your
site,
significantly
enhancing
the
quality
of
your
links.

  • Key feature
  • Key feature
  • Key feature
  • Key feature
  • Key feature
  • Advantage
  • Advantage
  • Advantage
  • Disadvantage
  • Disadvantage
  • Core
    Functionalities

    Backlink
    analysis,
    link
    investigation,
    Author
    Explorer

  • Integration
    Options

    Google
    Analytics,
    GSC,
    Third
    Party
    Tools

Majestic’s
SEO
toolset
provides
deep
insights
into
backlink
profiles
by
tracking
new,
lost,
and
broken
links.
Its
Referring
Domains
feature
assesses
the
impact
and
quality
of
backlinks
using
metrics
like
Trust
Flow
and
Citation
Flow.

Majestic’s
Topical
Trust
Flow
scans
over
800
pools
of
sites
that
are
identified
and
classified.
The
algorithm
then
follows
outbound
links
from
these
pages,
passing
along
a
strength
signal
and
classification
by
topic.

Majestic’s
Link
Context
and
Link
Graph
visually
map
out
link
placement
and
network
to
identify
spammy
links
and
strategize
link
building.
Its
Chrome
App
provides
limited
backlink
data
for
free,
including
link
profile
charts
and
link
counts
for
URLs,
subdomains,
and
root
levels.

For
more
advanced
needs,
Majestic
offers
an
API
that
enables
the
integration
of
its
backlink
data
into
custom
applications.
You
can
generate
and
manage
multiple
API
keys,
ensuring
secure
access
to
the
data.

  • Key feature
  • Key feature
  • Key feature
  • Key feature
  • Key feature
  • Advantage
  • Advantage
  • Advantage
  • Advantage
  • Disadvantage
  • Disadvantage
  • Disadvantage

Plan
Monthly
Pricing

Offering
Lite $41.67 Suitable
for
light
users,
includes
access
to
Fresh
Index,
Site
Explorer,
Trust
Flow,
Citation
Flow
Pro $83.33 Access
to
the
Historic
Index,
Raw
Data
Exports,
and
Custom
Reports
API $333.33 API
access,
Compare
Sites,
Flow
Metric
History,
Clique
Hunter,
Backlink
History,
Search
Explorer,
Share
Campaigns

Nightwatch
is
an
AI-powered
SEO
rank-tracking
tool
that
regularly
updates
newly
discovered
and
lost
backlinks
through
its
smart
notifications
feature.
It
uses
its
crawlers
and
multiple
external
sources
to
deliver
accurate
and
up-to-date
information
on
all
backlinks
that
could
affect
your
rankings.

Nightwatch
aggregating
and
segmentation
features
allow
you
to
filter
backlinks
by
their
characteristics
and
monitor
trends
on
specific
high-quality
backlinks
pointing
to
a
subpage.

Nightwatch’s
backlink
portfolio
summarizes
different
segments
acquired
over
time,
offering
insights
into
their
quality,
domain,
follow/no-follow
attributes,
and
spam
status.
You
can
easily
import
backlinks
both
automatically
and
manually.

Nightwatch
provides
precise
rank
tracking
for
search
engines
such
as
Google,
Bing,
and
DuckDuckGo,
making
it
an
excellent
choice
for
enterprises.
It
can
track
millions
of
keywords
across
multiple
locations
worldwide,
down
to
the
zip
code
level,
with
daily
updates.

  • Key feature
  • Key feature
  • Key feature
  • Key feature
  • Advantage
  • Advantage
  • Advantage
  • Disadvantage

LinkMiner
by
Mangools
offers
a
comprehensive
backlink
analysis
with
access
to
over
9.5
trillion
backlinks
from
Majestic’s
fresh
and
historic
index.

Enter
your
competitor’s
domain,
and
LinkMiner
will
analyze
the
URL,
categorizing
backlinks
into
the
blog,
Q&A,
RSS
feed,
or
forum.
It
features
on-click
and
advanced
filters,
link
strength,
and
a
website
preview,
aiding
in
identifying
genuine
link
opportunities.
Save
relevant
backlinks
in
your
“Favorites
list”
for
future
reference.

LinkMiner
includes
advanced
backlink
analysis
features
with
data
sources
like
“All,”
“New,”
and
“Lost,”
each
aiding
in
identifying
different
links.
It
previews
generated
links
by
highlighting
the
anchor
text
for
quicker
analysis.
For
deeper
insights,
utilize
its
SERPChecker
to
obtain
detailed
SEO
insights
based
on
over
45
metrics.

  • Key feature
  • Key feature
  • Key feature
  • Advantage
  • Advantage
  • Advantage
Plan Monthly
Pricing

Offering
Basic $29.9 100,000
Backlink
rows,
200
Tracked
keywords
daily
Premium $44.9 Unlimited
keyword
suggestions,
70
SERP
lookups
daily
Agency $89 Unlimited
tracked
domains,
Unlimited
Competitor
keywords
/
search

SpyFu
can
identify
inbound
links
from
a
domain
and
filter
them
by
specific
keywords.
Its
backlink
builder
eliminates
duplicates
and
junk
links,
displaying
only
valuable
links.
It
allows
you
to
target
common
links
acquired
by
your
competitors
and
trust
the
type
of
pages
you
pursue,
such
as
blogs
and
forums.

Users
can
thoroughly
analyze
competitors’
strategies
with
detailed
information
on
keyword
rankings,
SEO
and
PPC
tactics,
and
backlink
strategies.

SpyFu
offers
insights
into
targeted
keywords,
advertising
history,
and
overall
search
rankings.
Users
can
generate
customized
reports
with
options
to
export
to
PDF
and
access
the
API
for
more
extensive
data
integration.

SpyFu
reveals
various
competitors’
digital
marketing
strategies
for
a
competitive
edge,
which
is
crucial
for
refining
your
strategy
to
stay
ahead.

  • Key feature
  • Key feature
  • Key feature
  • Key feature
  • Key feature
  • Advantage
  • Advantage
  • Advantage

SpyFu
Pricing


Plan
Monthly
Pricing
Offering
Basic $8 Includes
10,000
backlink
searches,
unlimited
data
exports,
and
domain
overview
reports
Professional $37 API
access
with
unlimited
backlink
searches,
Unlimited domain
overview
PDFs,
10+
years of
historical
data,
15k weekly
tracked
keyword
rankings
  • Core
    Functionalities

    Backlink
    Analysis,
    Link
    Building

  • Integration
    Options

    Semrush,
    Google
    Analytics,
    GSC

The
HOTH’s
Backlink
Checker
utilizes
SEMrush
to
generate
extensive
external
backlinks
and
their
types.
Simply
input
a
domain
to
receive
a
thorough
backlink
report.

It
is
free
and
provides
detailed
data
on
anchor
texts
and
backlink
quality.
You
gain
insights
into
the
total
number

of
backlinks,
referring
domains,
and
the
proportion
of
do-follow
links.
Specific
details
like
anchor
text
and
the
strength
of
each
link
are
also
accessible.

HOTH
Guest
Post
enhances
your
site’s
reach
with
done-for-you
link
outreach
services.
Their
team
writes
content
featuring
your
link
and
publishes
it
across
blogs
and
websites.

Additionally,
a
14-day
free
trial
of
SEMrush
Pro
is
available
to
explore
other
SEO
tools.
For
pricing,
HOTH
offers
the
backlink
checker
tool
as
a
free
service.

  • Key feature
  • Key feature
  • Key feature
  • Key feature
  • Advantage
  • Advantage
  • Advantage
  • Disadvantage
  • Disadvantage
  • Core
    Functionalities

    Backlink
    Analysis,
    Check Backlink
    Anchors,
    Domain
    Batch
    Analysis

  • Integration
    Options

    Google
    Analytics,
    GSC,
    Third
    Party
    Tools

Serpstat’s
backlink
analysis
tool
provides
detailed
insights
into
your
site’s
backlink
profile,
including
the
number
of
backlinks,
linking
domains,
and
overall
domain
rank.
It
also
identifies
new
link-building
opportunities,
monitors
newly
gained
and
lost
backlinks,
and
evaluates
the
quality
of
referring
domains.

Serpstat
categorizes
backlinks
into
various
types
and
tracks
the
performance
of
top-performing
anchor
texts.
It
spots
potentially
dangerous
backlinks
and
analyzes
competitors’
backlinks
to
select
the
best
link
donors.

You
can
analyze
numerous
potential
link
donors
and
obtain
a
list
of
18
SEO
metrics,
including
Domain
Rank,
backlink
count,
referring
domains
and
IP
addresses,
organic
traffic,
visibility,
keyword
count,
Keyword
Difficulty,
and
more.

  • Key feature
  • Key feature
  • Key feature
  • Key feature
  • Advantage
  • Advantage
  • Advantage

Serpstat
Pricing


Plan
Monthy
Pricing
Monthly
Pricing
Individual $59 2,000
results
per
report
for
a
Backlink
analysis,
Competitors
rankings
Team $119 500
searches/day,
Access
to
Backlinks
API,
Rank
Tracker
and
Site
Audit,
Domain
batch
analysis
Agency $479 SERP
crawling,
External
links,
Referring
Domains,
Keyword
batch
analysis,
White
Label
reports

Here,
we
compare
the
best
backlink
tools
on
the
basis
of
pricing,
new/lost
backlink
tracking,
competitor
analysis,
and
quality
assessment.

Backlink
Tools
Monthly
Pricing
(USD)
New/Lost
Backlinks
Competitor
Analysis
Link
Quality Assessment
Semrush $117.33 Advanced
Sitechecker $41 Basic
SERanking $52 Basic
SEO
SpyGlass
Free Limited Basic
Ahrefs $29 Advanced
Moz Free Basic
Majestic $49.99 Advanced
Nightwatch $32 Advanced
LinkMiner $29.9 Basic
SpyFu $8 Limited Basic
The
HOTH
Free Limited Basic
Serpstat $59 Basic

Backlinks
play
a
crucial
role
in
SEO
by
serving
as
recommendations
from
one
website
to
another.
They
inform
search
engines
that
the
content
is
valuable,
which
can
improve
a
website’s
position
on
search
engine
results
pages.
High-quality
backlinks
from
trustworthy
sources
boost
a
website’s
credibility
and
reliability,
leading
to
better
organic
rankings.

Backlinks
further
drive
referral
traffic,
assisting

search
engines
in
faster
indexing
of
content.
This
process
not
only
boosts
visibility
but
also
fosters
networking
opportunities
with
other
businesses,
creating
beneficial
relationships.
Effective
backlink
strategies
are
crucial
for
improving
a
site’s
SEO
standing,
as
detailed
in
an
extensive SEO

audit.

Here
are
some
practical
link-building
strategies:

  • Write
    high-quality,
    engaging,
    and
    informative
    content
    that
    naturally
    attracts
    backlinks.
  • Identify
    broken
    links
    on
    other
    websites
    that
    are
    relevant
    to
    your
    content.
    Contact
    the
    website
    owner
    to
    report
    the
    broken
    links
    and
    suggest
    replacing
    them
    with
    links
    to
    relevant
    content
    on
    your
    site.
  • Analyze
    your
    competitors’
    backlink
    profiles
    to
    see
    where
    they
    get
    their
    links
    from.
    Target
    the
    same
    sources
    to
    acquire
    backlinks
    for
    your
    website.
  • Use
    social
    media
    platforms
    to
    promote
    your
    content
    and
    interact
    with
    other
    users.
  • Collaborate
    with
    influencers
    in
    your
    niche
    to
    get
    your
    content
    in
    front
    of
    a
    larger
    audience,
    which
    can
    lead
    to
    increased
    backlink
    opportunities.
  • Identify
    resource
    pages
    within
    your
    niche
    that
    link
    to
    valuable
    content,
    and
    contact
    them
    to
    suggest
    adding
    your
    content
    as
    a
    resource.

White
Hat
and
Black
Hat
links
distinguish
between
ethical
and
unethical
SEO
practices.
White
Hat
links
adhere
to
search
engine
guidelines
and
involve
legitimate
strategies
like
creating
top-quality
content
that
naturally
attracts
links,
participating
in
guest
blogging
on
reputable
sites,
and
engaging
meaningfully
in
online
communities.
These
methods
ensure
a
sustainable
and
positive
impact
on
your
website’s
SEO.

Conversely,
Black
Hat
links
involve
manipulative
tactics
that
aim
to
deceive
search
engines
and
may
violate
guidelines.
These
include
purchasing
backlinks,
using
link
farms,
hiding
links
within
a
site,
and
creating
deceptive
doorway
pages.
Such
tactics
can
lead
to
penalties
from
search
engines,
including
reduced
rankings
or
removal
from
search
results.

Black
Hat
strategies
are
often
linked
to

Negative
SEO,
which
targets
lowering
a
competitor’s
SEO
rankings
through
unethical
means.

Explore
More
on
SEO

Was
this
helpful?

Thanks
for
your
feedback.