Netflix has been the king of OTT for a while now, so it makes sense to dive deep into its statistics and data.
There’s nothing quite like kicking away your shoes, filling your popcorn tub, and watching something cool on Netflix after a long day.
With a wholesome catalog, Netflix has engaging content for every kind of mood. No wonder it became one of the biggest streaming sites in the whole world and is dominating the OTT industry. But did you ever wonder how much this company makes annually? Or how many people tune in to Netflix every day? Or the number of titles that the streaming platform has?
I bet there are many things you don’t know about Netflix. Prepare to be enlightened. In this post, I reveal some mind-blogging statistics and data on Netflix, proving it is the biggest streaming company globally.
Netflix – Watch More, Watch Better
I’m pretty sure Netflix needs no introduction, but there’s no harm in brushing up on some basic facts. Stay with me.
Netflix is an on-demand, over-the-top streaming service that streams movies and TV shows produced by Netflix Inc. Apart from streaming original content, it also streams award-winning shows, anime, movies, documentaries, and more, all at a low monthly price.
You can watch your favorite iconic shows, such as Friends, Big Bang Theory, and That 70s Show, while binge-watching some of its classic originals, such as The Crown, Bridegerton, and more. But these are only a few titles to name.
The platform hosts a whopping 17,300 titles in different genres, languages, target audiences, and locations. It is no surprise that Netflix is coming for some of the biggest production names in the world, including Warner Bros, Disney, and Paramount.
Also read: How to Change Netflix Region With or Without VPN
Moreover, Netflix has also begun releasing some interactive games. These games allow you to choose your ending, making the story highly customizable and interactive. Netflix was the first to adopt the idea, so we can safely say that the streaming platform knows how to survive the competition and always deliver something unique and different to keep its audience hooked.
Let’s see some of the staggering statistics that prove that Netflix has and will remain an OTT giant, come what may, at least for the next decade or so.
Netflix is a paid streaming website, so there is no free version. To access any content on the platform, you have to choose from their plans, with the basic one costing $6.99 monthly.
As of the second quarter of 2023, Netflix has about 238.39 million paid subscribers worldwide. It experienced a spike of about 5.89 million subscribers compared with the quarter before.
Most of these subscribers are concentrated in the EMEA region (Europe, Middle East, and Africa), with nearly 80 million of the total global subscriber base of Netflix residing in these regions.
We can expect the number of subscribers only to rise from here on. I am pretty sure it will come up with an idea to keep the existing customers happy while adding more to the list.
Netflix streams some of the biggest TV and movie show hits in the world. Titles like Black Mirror, House of Cards, and the latest shows like Bridgerton and Stranger Things have helped the streaming website mint a lot of money.
Not to mention, they also have other streams of income, such as ads, licensing, and merchandising. All of this accumulated to Netflix generating a total revenue of 8.19 billion U.S dollars in the second quarter of 2023, an increase from 7.97 billion in the corresponding quarter of 2022.
In 2022, it amassed an annual revenue of about 31.6 billion U.S. dollars. Let’s see what 2023 has in store for them in terms of annual revenue.
Original Content Spending
While the annual revenue and paid subscribers are touching new heights for Netflix, the same cannot be said for their original content spending.
In 2022, the streaming platform reported to have spent 16.7 billion U.S. dollars on content, while in 2021, the video-on-demand service spent more than 17 billion U.S. dollars. Originals like Stranger Things and the mega-hit series The Crown took up much of Netflix’s budget, but we’re not complaining. The show justified the cash spent on it.
While the content spending for 2023 is yet to be revealed, the forecast suggests that it could spend about 7 billion US dollars on its original content, which would rank it 5th among global media enterprises, such as Paramount, Disney, Warner Bros. Discovery, and Comcast. Good going, Netflix!
Netflix has been facing an influx of competition in the market. More and more OTT platforms are cropping up, vying for users’ attention, with some old guns like Disney+ gaining ground as well.
But Netflix is holding its name as the leading streaming platform in the USA, as in quarter 1 of 2023, the platform managed a market share of 44.21%, down 5.56% from Q1 2022.
Yes, there’s a decline, but it has still managed to stay ahead of the customers. And with Netflix releasing hits after hits, it’s safe to assume that it could enjoy the number 1 OTT platform for a few years to come, despite the battles it has to fight regarding exclusive content, pricing strategy, affordability, and more.
Content Library Size
Netflix boasts an extensive library size, with over 1500 originals, including some of the biggest shows such as Money Heist (my favorite), Queen’s Gambit, and Stranger Things. Not to forget the most popular original on Netflix so far, the Squid Game.
It has at least 17,300 titles across all its international libraries as of October 2022. Apart from the originals, its catalog has various old and new classics that keep us glued to our screens for hours.
Besides TV shows and movies, Netflix also has anime and interactive games. If there’s some new OTT trend out there, Netflix sure has it.
Subscriber Growth During the COVID-19 Pandemic
The COVID-19 pandemic pushed us behind the locked doors, away from the life of the outside. In a time when many industries were experiencing downtime, OTT platforms like Netflix found their moment to shine.
People who once hated the idea of sitting idly, scrolling through Netflix titles, found themselves doing exactly that because what else could they do?
About 26 million similarly bored people found their way to Netflix when it garnered additional users on the 1st of 2020. This figure has been given by both the Wall Street and the internal forecasts.
Average Streaming Hours Per Subscriber
Personally, I can easily do 12 hours of Netflix if you suggest a good show to me. But Netflix subscribers, on average, spend about 3.2 hours per day watching content on the OTT platform.
That’s 6 billion hours each month! And I don’t blame these people; Netflix has some really cool stuff to show.
Oscars or Academy Awards are the most prestigious awards in the entertainment and film industry, given for artistic and technical merit.
Anyone who has won an Oscar has won in life. It’s the ultimate prize if you have created, directed, acted, or worked in any way in the motion picture industry, so no wonder Netflix vies for its validation, too. And it’s getting it.
Netflix has earned about 35 nominations till 2021, after which there has been a decline. In 2023, it had acquired 15 nominations. But these numbers speak volumes about the quality of content the platform comes with.
After the Academy Awards, the Emmy Awards are the most prestigious acting accolades out there. They’re part of the “Triple Crown of Acting” for a reason.
In 2022, Netflix was nominated for a whopping 105 Emmy awards, of which they won 26 awards. But this is nothing. They performed much better in the previous years, earning 129 nominations and winning 44 Emmys.
While there may have been a decline, Netflix is surely looking to bounce back with its recent line-up of exciting content.
All is not always good on Netflix, though. Despite a staggering annual revenue, amazing content line-up, soaring monthly subscribing, and increasing awards, it’s knee-deep in debt.
As per the company’s latest financial reports, its total debt has been reported to be $14.46 Billion. The debt has steadily declined since 2020, and the trends show they are on the right path to clearing their debt. But because they have a cash reserve of $7.83 Billion, its net debt is less at around $6.61Billion.
Netflix dominates the global OTT market, with its content being available in about 190 countries. That’s nearly all the countries in the world! Most of these countries enjoy content in their native language because Netflix streams content in 62 prominent languages in the world.
While some languages are as common as Japanese, French, Spanish, and Hindi, some are as rare as Quechua, Sanskrit, Nepali, Czech, Persian, Yiddish, Assamese, and Wolof.
Translators worldwide can provide various translations, where you can switch the language with just a few clicks. This makes Netflix accessible and enjoyable for people from different countries, languages, and ethnicities.
As mentioned before, Netflix is available in 190 countries, almost all the countries in the world. However, the content library in all these countries varies depending upon various factors, including the censorship policies of these regions.
Netflix USA looks vastly different from Netflix India or Netflix Thailand. There might be variations, but its exclusive originals are available in nearly all countries except for some.
The OTT platform is unfortunately unavailable in China, Crimea, North Korea, Russia, and Syria. I don’t think I have to mention the reasons, so I’d leave it at that.
While Netflix is available in most countries worldwide, most of its subscribers come from the EMEA region (Europe, Middle East, and Africa), with 79.81 million subscribers in this area in the 2nd quarter of 2023.
Next in line are the USA and Canada, which account for about 75.57 million subscribers, followed by Latin America and Asia Pacific with 42.47 and 40.55 million, respectively.
Netflix Gender Equality
The OTT platform is ahead of the women’s rights curve. In recent years, Netflix has begun to focus more on female artists, allowing female actors and directors to shine through. So much so that between 2018 and 2021, more than half (that’s 55%) of all the films and series feature either a girl or a woman as the lead or the co-lead.
A lot of these women are from underrepresented racial/ethnic groups. So, not only is Netflix contributing to supporting women, but also representing marginalized communities.
Speaking of Netflix supporting women, in 2021, 26.9% of directors on Netflix films were women, while more than half of the series on the platform, about 54.75%, had women of color in lead or co-lead roles.
Moreover, the number of women of color as series directors has spiked from 5.6% in 2018 to 11.8% in 2021. This proves that women are flourishing as actors, creators, and directors.
Netflix’s Revenue Per User
Once upon a time, Netflix may have been a luxury subscription, but now, it’s a household commodity, with various homes having at least one account.
On average, a user pays about $11.76 on a monthly basis globally. Since 2016, it has grown by 26.13%. While in 2017, the global average monthly income per paying user was $9.43, it has steadily increased, with each successive year experiencing a spike.
Netflix is the leading OTT platform in the whole world for a reason. It has an amazing title collection, exclusive content, and competitive pricing. These statistics prove that while the platform may have been experiencing rising competition in recent years, it’s still ahead of the curve and always has ideas up its sleeves to be ahead of the competition.
Next, check out these social media statistics and trends.